Marketing Management MM13, Associate of Applied Science

Program Description

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, or retail management.

Admission Requirements

Minimum Required Age	16
High School Diploma or GED Required	Yes
Placement Scores for Regular Admission (Accuplacer)	English	Reading	Math	Algebra
	70	64	N/A	57

Location(s)

Camden

Golden Isles

Jesup

General Education Core (Required minimum: 15 Semester hours)

Area I - Language Arts/Communications (3 hrs)

ENGL 1101

Composition and Rhetoric

Area II - Social/Behavioral Sciences (3 hrs)

Area III - Natural Sciences/Mathematics (3 hrs)

Area IV - Humanities and Fine Arts (3 hrs)

Specific General Education Core Electives (3 hrs)

One additional course from Area I, II, III, or IV

For a complete listing of General Education courses and electives select the following link: General Education Courses.

Occupational Courses

COMP 1000	Introduction to Computers	3
MGMT 1100	Principles of Management	3
ACCT 1100	Financial Accounting I	4
MKTG 1100	Principles of Marketing	3
MKTG 1130	Business Regs and Compliance	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communication	3
MKTG 2090	Marketing Research	3
	Elective	3

Choose one of the following courses:

BUSN 1190	Digital Technologies	2
BUSN 1430	Desktop Publishing & Presentation Applications	4
MKTG 2030

Choose two of the following courses:

MKTG 2000	Global Marketing	3
MKTG 2290	Marketing Internship/Practicum	3
MKTG 2300	Marketing Management	3

Choose one of the following Specializations

Marketing Management Specialization 8MM3

MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
	Marketing Elective	3

Choose one of the following courses:

MKTG 1210
MKTG 2070	Buying and Merchandising	3

Entrepreneurship Specialization 8EN3

MKTG 2010	Small Business Management	3
MKTG 2210	Entrepreneurship	6

Choose one of the following courses:

MKTG 1210
MKTG 2070	Buying and Merchandising	3

Retail Management Specialization 8RM3

MKTG 1270	Visual Merchandising	3
MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2270	Retail Operations Management	3

Total Credit Hours: 62