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Marketing Management MM13, Associate of Applied Science

Program Description

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, or retail management.

Admission Requirements

Minimum Required Age NA
High School Diploma or GED Required Yes
Placement Scores for Regular Admission (Accuplacer) English Reading Math Algebra
70 64 N/A 57

Location(s)

Camden

Golden Isles

Jesup

General Education Core (Required minimum: 15 Semester hours)

Area I - Language Arts/Communications (3 hrs)

ENGL 1101Composition and Rhetoric

3

Area II - Social/Behavioral Sciences (3 hrs)

Area III - Natural Sciences/Mathematics (3 hrs)

Area IV - Humanities and Fine Arts (3 hrs)

Specific General Education Core Electives (3 hrs)

One additional course from Area I, II, III, or IV

For a complete listing of General Education courses and electives select the following link: General Education Courses.

Occupational Courses

COMP 1000Introduction to Computer Literacy

3
MGMT 1100Principles of Management

3
ACCT 1100Financial Accounting I

4
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regs and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communication

3
MKTG 2090Marketing Research

3
Elective

3

Choose one of the following courses:

BUSN 1190Digital Technologies

2
BUSN 1430Desktop Publishing & Presentation Applications

4

Choose two of the following courses:

MKTG 2000Global Marketing

3
MKTG 2290Marketing Internship/Practicum

3
MKTG 2300Marketing Management

3

Choose one of the following Specializations

Marketing Management Specialization 8MM3

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
Marketing Elective

3
Choose one of the following courses:
MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization 8EN3

MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
Choose one of the following courses:
MKTG 2070Buying and Merchandising

3

Retail Management Specialization 8RM3

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2270Retail Operations Management

3

Total Credit Hours: 62