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Marketing Management MM12, Diploma

Program Description

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, or retail management.

For more information regarding this program including job placement rate, on-time graduation rate, costs, occupational information, etc.,

Admission Requirements

Minimum Required Age NA
High School Diploma or GED Required Yes
Placement Scores for Regular Admission (Accuplacer) English Reading Math Algebra
60 55 34 N/A

Location(s)

Camden

Golden Isles

Jesup

Basic Skills Courses

ENGL 1010Fundamentals of English I

3

Choose one of the following courses:

EMPL 1000Interpersonal Relations & Professional Development

2
PSYC 1010Basic Psychology

3

Choose one of the following courses:

MATH 1011Business Math

3
MATH 1012Foundations of Mathematics

3

Occupational Courses

MKTG 1100Principles of Marketing

3
MKTG 1130Business Regs and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communication

3
MKTG 2090Marketing Research

3

Choose one of the following courses:

COMP 1000Introduction to Computer Literacy

3
BUSN 1190Digital Technologies

2
BUSN 1430Desktop Publishing & Presentation Applications

4
Guided Electives

3

Choose one of the following courses:

MKTG 2290Marketing Internship/Practicum

3
MKTG 2300Marketing Management

3
Guided Electives

3

Choose one of the following Specializations

Marketing Management Specialization 8MM3

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
Marketing Elective

3
Choose one of the following courses:
MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization 8EN3

MKTG 2210Entrepreneurship

6
MKTG 2010Small Business Management

3
Choose one of the following courses:
MKTG 2070Buying and Merchandising

3

Retail Management Specialization 8RM3

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2270Retail Operations Management

3

Total Credit Hours: 42